When is the best time to shop? Black Friday or Cyber Monday?
Traditionally, before Black Friday even had its name, the day after Thanksgiving was a day off for many employees in the US and that meant it was the perfect time to get started on holiday shopping. But where did the term come from and how did it become one of the biggest shopping days of the year?
There are numerous explanations but here are the two that we found to be the most prevalent and interesting. Much as stores and businesses do today, they would record sales in either red or black ink according to whether they were profitable or not. The day after Thanksgiving was the opportunity for many to get a head start on their holiday shopping. Retailers found that the increase in shoppers was the perfect opportunity to hold a sale thereby tipping their annual sales from the “Red”, to the “Black”.
The second story behind the term Black Friday actually comes from the influx of visitors and shoppers to Philadelphia in the 50’s on the day after Thanksgiving in preparation for the annual Army-Navy Football game held that Saturday. The police used to use the term Black Friday in response to the longer work day and the inability for officers and security to take that day off. Around 30 years later, in 1980, retailers in Philadelphia attempted to create enticing offers and promotions to encourage shopping by these same visitors on their day off. After a positive response from consumers and other retailers that began to follow in their lead, Black Friday lost its negative connotation and took retail therapy to a completely new level of understanding. Today it has morphed into a full 4-5 day holiday with additional promotions like Green Monday or Cyber Monday.
That brings us to the question…What is Cyber Monday?
Cyber Monday was conceived in 2005 in response to the advancement of technology and the behavior that we know so fluently as online shopping. While Black Friday was traditionally a promotion for brick and mortar stores, many businesses that have online stores now offer additional sales on Cyber Monday. In fact one can often find online sales starting as early as the Wednesday before Black Friday. Funny enough, Cyber Monday sales offered by online stores aren’t necessarily available in their own brick and mortar stores on that day,
But the question we really came here to answer…which day will reap the best discount?
And of course the answer is…it depends. If you are considering shopping in a chain of brick and mortar stores , their primary goal is to get you into the store. So keeping an eye out for the door buster sales and comparing the in-store price to the online price is crucial. Additionally, you always have to weigh the time and energy that you will use standing in line, fighting crowds and then possibly finding only a limited inventory.
If there are bigger ticket items that you have been hoping to purchase, the weeks before Black Friday and Cyber Monday are the perfect time to sign up for email lists and do some research on previous years sales from the stores you are considering. That can be a good clue as to whether it’s worthwhile to shop during the Thanksgiving season.
And since you were wondering, we at HydroChic are having one of our biggest sales to date!
So if you are looking for the perfect water aerobics swimwear or modest active wear that will offer you coverage and comfort, then shopping with us this weekend will be a huge win.
From Wednesday 11/27 through Monday 12/2 we will be offering great sales on our entire store.
- 50% off our entire sale section
- 25% off all tops
- 20% off all bottoms
- 15% off all girls swimwear
Hurry up and join us for Turkey Day, Black Friday, Recovery Saturday, Sleepy Sunday, Cyber Monday or whatever you want to call it. Just be sure to visit our store and start saving!