Swimwear is probably the most talked about fashion garment in history. The evolution, the styles, the controversies, the health issues, the list goes on and on... Recent AARP articles on fashion spurred these readers comments - "There are some lovely models who are over 50. Or, why not use some real people who have not been airbrushed?" "Why are you using models that are less than half our age to show us swimsuits? Why not show us how they would look on women are own age????" We … [Read more...] about Modeling after 70 – Meet Betty
Body Image
Find The Perfect Swimsuit for YOU: A Swimsuit Guide for Every Body Type
It’s that time of year again, popsicles, pool parties, swimsuits, sunscreen, and oh so much laundry! Summer is in full swing, and while that makes most of us super excited – long days at the beach, fun vacations, outdoor activities – to some people, Summer brings the always terrifying and dreaded swimsuit shopping trip. Swimsuit shopping causes much anxiety to many women. Stepping into that harshly overlit dressing room and trying on suit after suit takes a lot of courage, and being our own … [Read more...] about Find The Perfect Swimsuit for YOU: A Swimsuit Guide for Every Body Type
Customer Stories: Empowerment – Owning Our Bodies
Empowerment Is: Owning Our Bodies Despite Challenges Today, female empowerment is often associated with “showing more,” with women who dare to "bare all." This phenomenon is hailed as brave and boundary-defying. But the truth is that at a time in which nude selfies and string bikinis are all the rage, it takes strength, courage, and self-confidence to buck the trend and stroll along the beach in a suit specifically designed to offer more coverage. Staying true to one's values isn’t always easy, … [Read more...] about Customer Stories: Empowerment – Owning Our Bodies
In Honor of Breast Cancer Awareness Month
We are so happy to have our newest bra in stock just in time for Breast Cancer Awareness Month! Introducing our newest bra: Mastectomy Racer Back Swim and Sports Bra The perfect high-impact mastectomy bra option for the woman who wears an A/B/C cup. This bra will provide the support and coverage you are looking for in a classic racer back bra with a comfortable wireless design. Free Bra Options Include: Supreme Swim Racer Back Mastectomy Supreme Swim Mastectomy … [Read more...] about In Honor of Breast Cancer Awareness Month
HydroChic Swimwear – How it Began – Necessity: The Mother Of Invention
Necessity: The Mother Of Invention One glorious summer day, Sara Wolf and her family were lazing on the sand when she looked around at her fellow beach-goers and noticed something profoundly bizarre. You see, while many women were dressed in comfortable, quick-drying swimwear that allowed them to freely enjoy their preferred shore-side activities, a significant portion of their female comrades were weighted down by oversized t-shirts and baggy bottoms that they wore over their swimsuits. This … [Read more...] about HydroChic Swimwear – How it Began – Necessity: The Mother Of Invention