Spot the best chlorine proof bathing suits with these tips. Summer is coming to a close and that means cooler days are on the way. Fortunately we don’t have to put away our summer wardrobes just yet because the season of layering is just beginning. For those of us that spend time at the gym or doing aqua aerobics, HydroChic is the perfect choice. Our comfortable and chic bathing suits double as high quality active wear that soak up sweat and allow you to go from the gym to the … [Read more...] about What’s in a Bathing Suit?
Plus size active wear is here to stay. The debate is on. It seems that some people are starting to wake up to the idea that all women (and people for that matter) were created uniquely. What a concept! For us this conversation is nothing new, but for big brands like Nike, Old Navy and Nordstrom they’ve only begun displaying their plus-size lines on curvy mannequins in the past year. Nike’s move to add full size, real looking women, to their floor in their London Flagship is making the … [Read more...] about What Does Plus Size Mean Anyway?
This Sunday, May 12th is Mother’s Day and according to the NRF (National Retail Foundation) this year is expected to see the highest consumer spending to date for Mother’s Day. If you are like most Americans than you may also be considering the various ways to celebrate mom this Sunday. As a company that is run by real women to solve real woman problems, we have a few suggestions for Sunday that focuses on quality time above all else. Whether it is your mother, mother in law, or grandmother … [Read more...] about Last Minute Mother’s Day Ideas
Running can be boring. We’ve all heard it before and some of us can even admit to feeling it. Even the most consistent runners can attest to the monotonous quality of running. For most of us finding the inspiration to start running can be simple but keeping the fire burning is tough. The initial push to get outside often isn’t the greatest challenge people face when it comes to staying fit and active. The real trouble comes with sticking to a goal and persevering through the inevitable … [Read more...] about Renew your Running Routine
In honor of Women's Day, we sat down with one of our favorite inspiring fitness trainers to bring you a perspective to fitness from someone that spends all day motivating and driving other women to push themselves. Esther Taub is a personal trainer that recently launched an online fitness program for women that includes 4 weeks of video workout instruction, a 28 day meal plan and even 30 healthy recipes! It's obvious to us that Esther has put her heart and soul into this training program and … [Read more...] about A Women’s Day Inspiration: Interview with Esther Taub