Swimwear is probably the most talked about fashion garment in history. The evolution, the styles, the controversies, the health issues, the list goes on and on... Recent AARP articles on fashion spurred these readers comments - "There are some lovely models who are over 50. Or, why not use some real people who have not been airbrushed?" "Why are you using models that are less than half our age to show us swimsuits? Why not show us how they would look on women are own age????" We … [Read more...] about Modeling after 70 – Meet Betty
Modest Swimwear Has Never Looked Better! #sunsmart Pack Hydrochic UPF 50+ Swimwear for your next vacation! Perfect Cruisewear from Swimming to Shopping to Sightseeing, all in one outfit! Elegant in and out of the water Perfect for the pool, beach, or gym. Whether you need to be covered from the rays of the sun, are doing water exercise and want your swimsuit to stay put, or prefer to go for a more modest look. … [Read more...] about Modest Swimwear – Let The Sun Shine! NEW!!! Stunning prints are here
Necessity: The Mother Of Invention One glorious summer day, Sara Wolf and her family were lazing on the sand when she looked around at her fellow beach-goers and noticed something profoundly bizarre. You see, while many women were dressed in comfortable, quick-drying swimwear that allowed them to freely enjoy their preferred shore-side activities, a significant portion of their female comrades were weighted down by oversized t-shirts and baggy bottoms that they wore over their swimsuits. This … [Read more...] about HydroChic Swimwear – How it Began – Necessity: The Mother Of Invention
HydroChic Does Aqua Fitness in NEW Chlorine Proof Prints! To inaugurate our new chlorine proof prints coming in spring 2017, (we’re so excited!) we decided to test spin them and collaborated with our friends at Aqua Wellness World, an aqua workout center in Portchester, NY. Aqua cycling is a high energy group class modelled on popular spin classes that is in high demand. We jumped in and took part in the amazing cycling workout class and we wanted to share this experience and the world of … [Read more...] about Aqua Cycling is all the Rage! Here’s Why you Should Start!
This season we are excited to be introducing 2 new prints in some of our favorite styles. Prints are a big, big trend this year and we have gone all out by adding two more prints to our collection of tiger and kaleidoscope prints that have worked so well with our designs. Our new purple rain pattern, which we have matched with a deep indigo and colorful spring green, will make you feel summery and cool and ready for all your favorite water activities. We spent lots of time finding the right … [Read more...] about Introducing HydroChic’s 2016 Line!