You don't have to look far to find that in our society, sexy means skin - and lots of it. More than ever, companies are fully embracing the "sex sells" ethos and splashing scantily clad women and bare-chested men across ads everywhere. For women these days, it seems like your sexiness and attractiveness is directly correlated to the amount of skin you show. But for women who dress modestly, it may seem contradictory to be deemed "sexy" when they are all covered up. Is it possible to be modest … [Read more...] about Can Modesty Be Sexy?
We have all done it. You know what I’m talking about. Yes, even level headed women become … star struck. We find celebrities out there that we admire and follow them on their social media, see what they have to say, and watch all of the TV shows and movies they have ever been in. What is not nearly as common is for a celebrity to become YOUR fan. We were honored and thrilled in the summer of 2012 when none other than Mayim Bialik ordered her first Hydrochic outfit and then graciously (and … [Read more...] about Star Struck And Proud Of It!
Hydrochic's new 2014 line introduces prints to its Modest Swimwear for the first time! Do you know how many women say they would love to wear color, and then buy black? Women often retreat to black as a safe color. Women find black slimming. They think that it will allow them to melt into the background and not be noticed. In addition, black is perceived as sexy and as classic. But this summer color is literally everywhere and as long as you choose carefully, colors and prints can also be … [Read more...] about Celebrate Summer! The Reign of Color Modest Swimwear Collection
When Sara and I were starting out creating HydroChic , we knew that we wanted to design new options in swimwear that gave coverage while being fashionable and comfortable to wear. Modesty: Out of Style In comparison to the traditional one-piece swimsuit and to the bikini, one could use the adjective “modest” to describe our swimwear. But 8 years ago the word "modest" was a no-go. For lots of women it connoted "frumpy," "unfashionable" and "matronly" to name just a few. No one wanted to … [Read more...] about On the Taboo Word: “Modest” and its Evolution
I am passionate about HydroChic. I should be, as I am one of its founders. I have poured long days and far-too-short nights into our brand, instilling my passion for choice into what HydroChic has to offer. I am especially passionate about offering women our Smart Swimwear™ with sun protection and coverage options. "Smart" Swimwear™ means just that: clever, chic, fashionable and functional, all choices that didn't exist before HydroChic in the swimwear department. As women, we have freedom … [Read more...] about It’s About Passion and Choice