Plus size active wear is here to stay. The debate is on. It seems that some people are starting to wake up to the idea that all women (and people for that matter) were created uniquely. What a concept! For us this conversation is nothing new, but for big brands like Nike, Old Navy and Nordstrom they’ve only begun displaying their plus-size lines on curvy mannequins in the past year. Nike’s move to add full size, real looking women, to their floor in their London Flagship is making the … [Read more...] about What Does Plus Size Mean Anyway?
This Sunday, May 12th is Mother’s Day and according to the NRF (National Retail Foundation) this year is expected to see the highest consumer spending to date for Mother’s Day. If you are like most Americans than you may also be considering the various ways to celebrate mom this Sunday. As a company that is run by real women to solve real woman problems, we have a few suggestions for Sunday that focuses on quality time above all else. Whether it is your mother, mother in law, or grandmother … [Read more...] about Last Minute Mother’s Day Ideas
HydroChic is proud to offer comfort and style to women of all ages. Each of our customers has her own reason for wanting to show less skin, and whether it stems from modesty, sun safety or a simple matter of preference, we are thrilled to be able to provide a chic and practical swimwear solution (with UPF 50+ Sun Protection). As an increasing number of “barely there” swimsuits swarm our favorite summer spots, it can be a bit intimidating to strut the boardwalk in something different. That’s … [Read more...] about Customer Spotlight: Donna & Granddaughter at the Water Park
"Women who wear black lead colorful lives." —Neiman Marcus Our Black Essentials Swimwear Never Goes Out of Style These great classic essentials now available in plus size up to 5X! Capris, shorts, sleeveless tops, short sleeve tops, skirts of many lengths! Hear what our satisfied customers have to say: "Great quality, perfect fit! Modesty never looked so good! Love that items are Chlorine Proof for the pool." - Lizaris G. "Hydrochic is the best! We've tried other … [Read more...] about Black Must Have Essentials at HydroChic Swimwear
Actress Mayim Bialik recently emphasized that “True empowerment comes from women being seen as equal partners and in a creative and productive culture. Empowerment comes from getting an education, acquiring skills that make you feel fulfilled and personal relationships that honor all parts of you.” Sometimes discreet, but often-glaring messages that tell women and girls that they are, first and foremost, objects of sexual desire, are hard to drown out. They come at us from many directions, … [Read more...] about Stripping down or Layering Up- Empowering Women in this Day and Age