I would dare to say that there is a quiet social revolution taking place on the internet across the US and CA and world over, one in which women are saying that they are tired of unrealistic expectations about their bodies. They are protesting being constantly bombarded with over-sexualized messages to bare all. Recently, modest fashion bloggers have played a huge role in bringing modest fashion to the fore. In many ways this is true: social media nowadays allows for all types of voices to be heard and for anyone to find like minded people and interests that the main stream media is not giving voice to. They want to be seen and heard for who they really are, and not who social media tells them to be. Modest fashion bloggers like Adi Heyman are giving them that voice.
Similarly, Plus Size fashion bloggers have created a strong voice for their audience. With campaigns like Layne Bryant’s #imnoangel, and others like #droptheplus and Swimsuits For All’s #curvesinbikinis the Plus size woman’s voice is being heard and embraced. Models like Ashley Graham, who was the first plus size model to grace the cover of Sports Illustrated, are making major headlines and giving their plus size audience a name they deserve.
This reactionary movement may well be targeted against an aggregate of multi-media and social media over the past few decades: air brushing women’s bodies to advertise unattainable looks, a ‘baring all’ attitude etc. There is simply too much pressure, too much focus on the superficial, leading to body image issues and other psychological damage to girls and women of all ages. But with the recent popularity of modest and plus size bloggers, the pressure to meet a specific beauty standard has diminished a great deal. The focus has shifted a lot more to “Be yourself, and be proud of it!”
Take a look at a successful company such as Spanx who had to change its focus and image because women started claiming back the right to be comfortable and be themselves while embracing “real beauty”
“Compression is just so 15 years ago,” said Jacqui Stafford, a fashion editor and celebrity stylist in New York. “Women today just don’t want to be squeezed into something uncomfortable. And they’re more comfortable with real bodies. As the conversation around women’s bodies evolves, from chasing the perfect figure to embracing “real beauty,” what is a body-sculpting, figure-contorting brand like Spanx to do?”
The modest and plus size fashion bloggers are the voices of a revolution. They, in many ways, are bringing to the fore what HydroChic is all about— sharing alternative views of beauty and fashion. For the past ten years HydroChic has been offering a wide selection of choices for women, empowering them with chic swim and gym solutions precisely because we all want and deserve our days in the sun to be carefree.