“Versatility” is a key word in the fashion industry: an outfit that can take you from the office to an evening out; the little dress that is smart enough for a business meeting but comfortable enough to wear to the park with the kids.
Men’s label Orlebar Brown began with the idea that there really is no reason to change from one pair of shorts at the pool to a second for lunch. Voilà! – shorts that are made from fabric you can swim in, but are tailored like real clothes.
Multitasking and Saving Time
Brown’s concept isn’t novel – Hydrochic has been following this philosophy and providing women with this opportunity for years, offering women lifestyle and active wear that is made for swim and sport, but doesn’t make you look like a fish out of water. Hydrochic swimwear is made from the best chlorine-resistant, chlorine-proof and UV-protective fabrics. Yet, it is tailored like real clothing and lifestyle wear, being flattering to all body shapes both in and out of the water. It also means that there is NO MORE CHANGING!
HydroChic active wear takes you literally from Swim to Gym – perfect on a cruise or in a water park.
Since Hydrochic outfits look and fit like day-to-day clothes, you can wake up in the morning, put on your Hydrochic top and pants, go for your morning run, grab a coffee and get your groceries, all before you go home to shower.
The modern woman wears many hats: businesswoman, mother, fitness enthusiast, daughter, cook, cleaner, driver, nurse. The real beauty of versatile clothing is that you can wear the same outfit, no matter which hat you happen to be wearing!